THE INSPIRING HUMAN TRUTH 

Hair is an integral part of a woman’s identity. And how a woman styles her hair helps her show off her persona. And the more on-trend the style, the more confident she feels.

THE CAMPAIGN

TRESemmé, the official sponsor of Mercedes Benz Fashion Week, gives women easy, behind-the-scenes access to runway hair everyday.

THE EXECUTION

• NYC out-of-home ads, taxi tops & bus wraps

• Print ads in top fashion publications

• How-to-get-the-look online videos featuring known influencers

• Incremental online and in-store promotion from retailers