THE INSPIRING HUMAN TRUTH 

Women who begin to grow concerned about aging skin are overwhelmed by and skeptical of the de-aging category. Many do not believe products solve for their concerns. 

THE CAMPAIGN

Clinique inspires women to test the efficacy of the new Smart serum by offering an impressive 20-day supply of free samples. 

THE EXECUTION

• Sample packaging with educational inserts

• Sales team & customer service training

• Print advertising

• Social media 

• In-store merchandising & collateral

• Direct mail